Zen With Ben
Where Eastern Wisdom Meets Southern Kick-Ass
The branding project for “Zen With Ben” brought to life the vibrant and larger-than-life personality of Ben Zepplin, an unconventional transformation coach who delivers profound and meaningful content with a humorous Southern twist.
This unique brand aimed to strike a harmonious balance between entertainment, comedy, and inspiration in the digital realm. From bold design elements to unapologetic headlines, every aspect of the brand was meticulously crafted to reflect Ben’s authentic style.
The visual identity of “Zen With Ben” was bold and eye-catching, incorporating vibrant colors and daring design elements that perfectly encapsulated Ben’s charismatic presence. The typography was playful yet impactful, drawing the audience into his content while conveying a sense of approachability and confidence.
The heart of the brand lay in its satirical and Southern-inspired storytelling. The headlines were designed to be unapologetic and attention-grabbing, offering a unique blend of humor and insight. Ben’s content aimed to entertain and inspire, with each post or video delivering a dose of laughter, thought-provoking wisdom, and a genuine connection with his audience.
